Character is the strongest message.
We create messages that convince through character. For leadership teams and shareholders when a lot is at stake: in front of investors, at handover, through change and in the market.
We work with you in person, clarify what is really in the way and get everyone involved onto one line. Our network executes, right down to structures and processes.
For mid-sized companies, family businesses, PE and VC portfolios and corporate units.
Which of these sound familiar?
Pick everything that applies to your company.
Our work
Character shows in the moments that count. For four of those moments, we create messages that convince.
Capital
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Equity story, fundraising, exit and IPO
Investors and buyers see numbers, but not the value behind them. The result is long processes, endless follow-up questions and debates about valuation.
In one-on-one conversations with leadership and shareholders, we clarify which value story everyone stands behind and which questions investors will ask. Then we prepare you for the conversations that count.
Result
Investors understand your value in minutes and find it confirmed in due diligence.
What the difference sounds like
Fictional example
Müller GmbH is a leading provider of innovative solutions for industry with more than 40 years of experience.
Müller makes filling lines convertible in 9 days instead of 6 weeks. 70% of revenue is service that grows with every line sold.
What can come out of it
- Equity story and investment theses
- Pitch deck, teaser and management presentation
- Q&A preparation for investors and due diligence
- Messages for employees and customers around the transaction
- KPI and reporting structure the way investors expect it
Suggestions. What you actually need, we decide together.
Handover
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Succession and M&A
Buyers and successors first ask: what stays when the owning family leaves? Without a convincing answer, the talk turns to price instead of the future, and employees and customers grow uneasy.
We talk with owners, successors and key people, surface unspoken expectations and bring everyone onto one line. Only then do we plan how employees, customers and suppliers learn about the handover.
Result
A transition in which customers, knowledge and key people stay on board.
What the difference sounds like
Fictional example
After 38 years, founder Peter Hansen hands over his life's work.
Hansen Refrigeration keeps growing: the leadership team that has run operations since 2019 takes over. All jobs and service contracts remain in place.
What can come out of it
- Sale and succession story for buyers and successors
- Communication plan for signing, closing and day one
- Integration story: two companies, one story
- Key messages for customers, suppliers and key people
- Interim staffing for the transition period, sourced or filled by us
Suggestions. What you actually need, we decide together.
Change
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Strategy, transformation and crisis
The strategy is decided, but every manager explains it differently. Employees mostly hear what changes and rarely why. Execution and trust fall by the wayside.
We bring the leadership circle along in confidential conversations and joint sessions, resolve resistance and conflicting goals, and condense the strategy into a story every manager can tell in two minutes.
Result
Managers who can explain the change themselves, and employees who know what it means for them.
What the difference sounds like
Fictional example
As part of our Strategy 2030, we are optimizing our structures and processes.
By 2030 we will confirm every customer order within 48 hours. To get there, we are bringing order processing together in one location. Your manager will explain what this means for your team by Friday.
What can come out of it
- One-page strategy narrative
- Leadership kit with messages, questions and answers
- Communication plan across all channels
- Crisis messages and leadership preparation
- Organization and process design for execution
Suggestions. What you actually need, we decide together.
Market
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Go-to-market, positioning and sales
Your offer is better, but customers mostly compare prices. Sales tells five different stories, and you end up second on the shortlist.
We bring leadership, sales and product to one table, clarify why you really win and lose, and sharpen positioning and pitch from there.
Result
You are first on the shortlist before sales picks up the phone.
What the difference sounds like
Fictional example
We offer holistic software solutions for retail.
With us, store retailers finish their stocktake in one night instead of three days, without closing the store.
What can come out of it
- Positioning and category story
- Messaging by segment and buying center
- Sales story, pitch and objection handling
- Leadership thought leadership, visible in Google and AI assistants
- Sales structures and processes
Suggestions. What you actually need, we decide together.
How we work
A deck or a PDF is quick to produce today. What matters is what happens before: that leadership, shareholders, the management team and investors want, understand and stand behind the same story.
- 1
One-on-one conversations
We talk confidentially with leadership, shareholders and key people. That brings the issues to the table that stay unspoken in meetings.
- 2
A shared picture
In sessions with the leadership circle, we bring the perspectives together, resolve conflicting goals and agree on the story everyone stands behind.
- 3
Translate and broker
We translate the story for every audience and accompany the decisive conversations with investors, buyers, employees and customers.
- 4
Execute
Where execution depends on structures, we solve it through our network until the result is there.
When it comes down to the organization
The best story often fails for lack of structures, roles or capacity. Through our network we solve these problems too.
- Structures and processesSet up workflows, committees and reporting that carry the new direction day to day.
- Interim rolesWe find the right interim manager for transitions, integrations and bottlenecks, or take on the role ourselves.
- Management and organization designArrange responsibilities, leadership structures and interfaces so decisions get made faster.
- Execution teamsSpecialists in design, web, PR, data and sales who deliver once the line is set.
How convincing is your message today?
Ten questions about your situation. You get your story profile and the three most effective next steps, plus a break-even calculation for go-to-market.
Start the Story CheckFrequently asked questions
What does Projectlancer do?
Projectlancer creates messages that convince through character, and builds strong brands with them. Together with managing directors and shareholders, it develops the story that convinces investors, buyers, customers and employees; a specialist network executes it. Typical moments are equity story, fundraising and exit, succession and M&A, transformation and crisis, and go-to-market.
How does Projectlancer work?
Projectlancer works in person with managing directors, shareholders and the leadership circle. Confidential conversations and joint sessions surface the real obstacles, resolve conflicting goals and bring everyone onto one story. Presentations and documents are tools; the value lies in clarifying and brokering between stakeholders.
Does Projectlancer also support operationally?
Yes. Through a broad network, Projectlancer also delivers operationally: structures and processes, management and organization design, and execution teams for design, web, PR, data and sales. For interim roles, Projectlancer helps with the search or takes on the role itself.
What is an equity story?
An equity story explains to investors or buyers in a few minutes why a company is valuable and will keep growing, backed by numbers. It is the basis for the pitch deck, management presentation, teaser and the answers in due diligence.
Who does Projectlancer work with?
German Mittelstand and SMEs, family-owned businesses, private equity and venture capital firms and their portfolio companies, and smaller corporates and corporate units.
What is the Story Check?
A free ten-question self-assessment that shows how convincing a company's story is for a specific situation, with a story profile and the three most effective next steps. Answers are not stored.
Let's talk about your message.
The first conversation comes with no obligation. Book a slot directly or send us an email.
info@projectlancer.de