Insights
How stories move markets, investors and workforces. With examples from public sources and lessons for mid-sized companies, family businesses and portfolio companies.
Five numbers that show why a company's story decides on capital, succession and customers
A private equity exit backlog, 532,000 successions in the German Mittelstand, sceptical workforces and B2B buyers who decide before the first call: what the numbers mean for a company's story.
Read moreWhy storytelling is becoming a competitive advantage for mid-sized companies in the age of AI
AI produces text in unlimited quantity. Why mid-sized companies will differentiate through position and story, with data from Graphite's analysis.
Read morePositioning in go-to-market: how companies own a category instead of being compared
How Salesforce, Celonis and Nvidia redefined their markets, and what portfolio companies and mid-sized firms can learn for go-to-market, partnerships and fundraising.
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